Formulation Ingredients Brand
Organised a complex ingredient catalog into a clearer commerce system, combining product architecture, documentation and storefront UX.
View Demo — Formulation Ingredients Brand, opens in a new tab
A formulation ingredients and systems brand, presented for buyers who need specifications before they need persuasion. The catalog is organised by craft, ingredient type and formulation stage, with filtering for wholesale availability and documentation, and every product page carries usage rate, compatibility, storage and handling alongside the commercial detail. The brand ecosystem — logo suite, pattern system, advertising, email and social templates — sits behind the storefront.
- Catalog Architecture
- Design System
- Brand Ecosystem
- Ecommerce Experience
- The catalog filters on wholesale availability and documentation, which is how a formulator actually narrows a list.
- Every product page carries usage rate, compatibility, storage and handling alongside the commercial detail.
Shopify theme
The storefront is live, and the plates and the demo are both that storefront, so both carry the client's own branding. The demo is a static capture of the deployed page rather than a rebuild of it — session tokens, analytics and the origin host are stripped, and nothing on it can be bought. No sales, traffic or ranking outcomes are claimed.
Built or directed by Mo Abdel across operating roles, independent projects and implementation work. The Demo link opens a deployed demo of the build rather than a live storefront.