Streetwear Label & Member Club
Built a commerce experience that combined product releases with an owned member community, integrating the forum directly into the storefront.
View Live Site — Streetwear Label & Member Club, opens in a new tab
Two pieces of work on one store. The storefront is a bespoke front-end layer rather than a configured theme: its own header and footer, the release modules on the home page, a browsable archive of past drops, the lookbook, and the release pages — around fifteen custom sections carrying the brand's own language rather than a vendor's defaults. The members' club is the second piece, and it is built as part of the store instead of rented from a community platform: boards, threads, replies, member handles, image posts and the moderation queue are one codebase and one database schema, and a member signs in with the store account they already have rather than a second identity. Replies can answer one specific post, so the founders can talk to the fan who asked rather than to the thread at large, and club-only products are enforced at checkout rather than hidden in the theme — a non-member who reaches a gated item is stopped by the store, not by a missing button.
- Storefront Design
- Shopify Theme Development
- Front-End Development
- Community Platform Engineering
- Data Modelling
- Moderation Systems
- The header, footer, home modules, archive, lookbook and release pages are bespoke sections rather than a configured theme.
- The release archive is the storefront's own record of past drops, kept as a browsable history rather than retired to a collection page.
- The club is reached from the store's own navigation, not a separate site or subdomain.
- Signed out, the club shows its entrance rather than its contents — the forum is members-only.
Shopify theme (Liquid) · Shopify App Proxy & checkout function · Express · Preact · PostgreSQL
No membership, engagement, retention or sales outcome is claimed. The forum is gated, so a signed-out visitor sees its entrance rather than its contents. The storefront is built on a commercial Shopify base theme; what is bespoke is the front-end layer over it — the sections, templates and brand system named above — rather than the platform underneath. The community software is custom outright: there is no third-party forum or community platform anywhere in it, and no ORM, and the threads, replies, members and moderation state live in this project's own PostgreSQL schema rather than inside a vendor's product. Its database and app are hosted on managed infrastructure like any other deployment; what is meant by custom here is the software and the data model, not the servers.
Built or directed by Mo Abdel across operating roles, independent projects and implementation work. The Live Site link opens the business's own production site.