Multi-Location Dental Practice
Built the production site and search architecture for a three-location dental practice, with an editorial review system governing its clinical content.
View Demo — Multi-Location Dental Practice, opens in a new tab
A multi-location dental practice whose site had to work as three local businesses and one brand at the same time. The work covers the technical search architecture — indexation, canonicals and the location structure — a production Next.js build, and an editorial system for a large body of clinical content: every post routed through a named-clinician review before it can be published or indexed, with an explicit backlog separating what is approved, what is awaiting review and what is deliberately kept out of the index. The governance is the deliverable as much as the site is.
- Technical SEO
- Content Architecture
- Editorial Governance
- Website Execution
- The three locations are one brand and three local businesses at once — the headline carries all three rather than making the visitor choose first.
- Every clinical claim on the site runs through a named-clinician review before it can be published or indexed; the editorial backlog behind that is the deliverable as much as the pages are.
Next.js
The demo is a static capture of the live practice site, on the same footing as the other entries: nothing on it can be booked, and session tokens, analytics and the origin host are stripped so it neither carries a credential nor reports into the practice's own analytics. No ranking, traffic, enquiry or patient outcome is claimed, and nothing here states or implies a clinical result — the site's own clinical claims are governed by a named-clinician review process, and none of them are repeated on this page.
Role: Independent project — search architecture, content governance, and site implementation
Built or directed by Mo Abdel. The Demo link opens a deployed demo of the build rather than a live storefront.