Specialty Coffee House
Derived a brand design system from client material and built the production storefront for a specialty coffee house and its merchandise line.
View Demo — Specialty Coffee House, opens in a new tab
An independent specialty coffee house in Southern California, built around chai, community and coffee, with an apparel and objects line under its own studio label. The design system was derived entirely from client-supplied material — their typeface, wordmark and photo library — and carried into a production site covering the drinks programme, the room, hours and location, and the merchandise range.
- Brand Design System
- Art Direction
- Website Execution
- Merchandise Presentation
- The whole design system is derived from client-supplied material — their typeface, wordmark and photo library.
- The drinks programme, the room, hours and the merchandise range sit on one page, because that is how a customer arrives.
This demo is a rebuild of the delivered design rather than a capture of a live page, and deliberately so: the business now runs a different build on another platform, so capturing what is live today would show someone else's work as this one's. No sales or traffic outcomes are claimed.
Role: Independent project — brand design system, art direction, and storefront implementation
Built or directed by Mo Abdel. The Demo link opens a deployed demo of the build rather than a live storefront.